A simple 5-step process defines all our projects. 1) LISTEN - Before we even think of what design process to employ, the first step is always intelligence gathering. What clients may brief about a certain project, may be miles away from what their end-customers truly want. By observing and interacting with end-users, we get critical inputs that define the design stage. 2) COMPARE - Once initial data is collected, it becomes important to validate it against proven benchmarks or role models. 3) PIN-POINT - Based on the earlier steps, the challenge at hand gets clearer and is now articulated into a brief. 4) CONCEPTUALIZE - A top level REZONATOR theme is developed and documented. This contains the key brand message and differentiator. 5) EXECUTE - The final vehicles of communication get created based on the theme from earlier steps.

Intuit
Intuit graphics at Bangalore

Intuit Environment Graphics
Intuit graphics at Bangalore

"Nurturing creative thinking"
Pupil Tree is a chain of education centres, their key differentiator being "Nurturing Creative Thinking". The graphics had to hence, let loose creativity.

Using clay to produce graphics
One of the methods adopted to create the graphics came from observing materials children like to play with. Play doh or modeling clay provided a vivid palette of color besides a great metaphor.

Using clay
Character design were based upon actual study and behaviour of children.

Building upon history
CBRE is the top real-estate consulting firm in the world. The interior graphics for their new facility had to be contemporary yet reflect their legacy at the same time. A history wall was an effective way of capturing their accomplishments.

The GE Edison award
GE runs this annual campaign to promote excellence in lighting design. The target audience being architects, the communication had to be clever and simple, yet connect to them in a language they would understand.

Monty and his train
One of the graphics in the activity area of the daycare centres of Pupil Tree

Project Brochure
A premium brochure for Golden Grand, a project by Golden Gate Properties, Bangalore.

Making bags sticky
Upon being carried, the bag provides the illusion of plants being watered by the person holding the bag.

Branding Media outfits
How can a media company look international? A generous use of the white palette provided the perfect foil for the colorful series produced by the company.

Promotion material
A series of promotion material created for an animation series, Candy and Toothie

Promotion material
A graphic representation of the company beliefs through a folder design

India website
The web design process for Fidelity India involved a comprehensive pre-production exercise involving interviews with a section of employees.

Corporate website
The website for one of the fastest growing management firms in India had to be high on strategy. Strategy #1: Make the key whitepapers of the organization accessible to clients.

The Will to Win
A campaign dedicated to the channel, Will-to-win needed a separate identity which at the same time would use GE brand guidelines. A graphic interpretation of a team sport, rowing provided the visual direction.

WInning the Pink slips
These ads for asipac, a real estate consulting major, won a few Pink Slip Awards.

Project advertising
These ads were project launch announcements for a Retirement Homes Community.

Brand advertising
A series of ads created to build the brand of the organization.

Retail advertising
Advertising campaign to build on the Value and Variety theme of Total.

Retail Advertising
Apparel promotion.

Illustrated diary
The 2008 GE calendar showcased products in an illustrative style.

Notebook design
Notebook cover designs for Tamilnadu Newsprint and Papers Ltd.

Recruitment branding for CGI
An ad which was part of recruitment branding communication for CGI.

Retail on the walls
Wall graphics are carefully crafted "packaging" with people related messaging

"Powered" messaging
Key messages were developed from Brand Values.

History on a wall
One fo the best methods to get the culture of the company in the space is to showcase the history

The Joy of Lifelong Learning - Booky Bob Website
Booky Bob is an interactive reading hub for 2 to 4 year olds. The theme of the website design revolves around Bobs world which has mutiple ports with beautiful illustrations and animation.

Proto.in
proto.in start-up event

How do you define learning?
Future Tree Learning Services Pvt. Ltd. has expertise in child care, pre-school, primary and secondary education. It is supported and backed by Future Tree Holdings (FTH), a USD 500 million company based in Singapore with interests in trading, manufacturing and mining across Asia, Middle East, Africa and Europe.

Wooqer
Name, visual identity and complete branding for an online sales comparison portal.

Adobe
Print recruitment ad for Adobe.

Qwest
Recruitment outdoor ad for an American telecommunication giant.

Oracle
Oracle

Oracle
Oracle